Home / Chief Innovation Officers look to the Metaverse
Ideas can come from anywhere. Innovation is about empowering everyone in an organization with new ways of thinking and new tools to drive what comes next. For Chief Innovation Officers (CINOs), the Metaverse, the next iteration of the Internet, provides what’s next in innovative communication and collaboration in immersive, 3D digital environments. CINOs are looking to the Metaverse to deliver solutions for creating immersive experiences for internal teams and external leads and customers. Moreover, early adoption of the Metaverse sets their organizations apart as leaders in innovation.
Using the Metaverse for innovation
Innovation starts as an inside job with internal use cases. Across departments, teams benefit from content hosting, productive meetings and effective collaboration. Internal innovation creates excitement, demonstrating that organizations are future-focused, planning for the long-term. Examples include using intentionally designed Metaverse spaces to manage business processes and procedures, drive product development, deliver marketing and sales strategies, and support human resource management. CINOs and their teams deliver innovative products that either provide new, unique solutions for existing needs or needs that don’t exist yet. Innovation teams work with marketing and sales to determine how leads and current customers perceive their products and brands. HR can create immersive work environments that keep distributed teams, whether team members are working on-site or remotely, connected with a sense of purpose and belonging through shared experiences. For external audiences, intentionally designed experiences will help marketing and sales teams control brand and sales experiences to effectively connect with leads, turn them into customers and maintain long-term business relationships.
Why leverage the Metaverse now?
Traditional 2D digital communication tools can’t deliver intentionally designed experiences. For encouraging natural connection and collaboration, innovation requires environments that support intentional experience design. The shift from physical offices to digital and hybrid offices without the ability to support natural, organic interaction has been tough for innovation teams.
In physical offices using intentional experience design, it’s possible to create collaborative experiences that encourage creativity through spontaneous interaction. Currently, digital and hybrid environments rely on traditional, Web 2, digital communication channels (e.g., linear websites, social media channels, video communication, chat and project management tools). These tools are efficient for completing tasks. However, with no way to support intentional experience design, they don’t provide experiences that help team members think creatively and develop new ideas together. It’s also challenging to connect with leads and current customers when marketing and sales teams can’t control brand or sales experiences.
That’s going to change as Web 2 gives way to Web 3 and the Metaverse. The Metaverse is changing the way we do everything. We’re moving from passive content consumption and basic communication to experience-based connection and collaboration, which is critical for effective innovation.
Does every organization need to be in the Metaverse right now? No, but if organizations choose to stick with the status quo, working with traditional 2D digital communication technology, they’ll find themselves at a competitive disadvantage as forward-thinking competitors leverage the Metaverse ahead of them. Do organizations seeking to maintain competitive advantage, aspiring to be leaders in innovation within their markets need to be working in the Metaverse? Yes. Staying ahead of the curve, preparing for what’s next, being seen as a leader in innovation means working with the Metaverse.
The Metaverse represents a fundamental change in technology, infrastructure, business models, user experience, intellectual property, and sustainability. Businesses will have much more autonomy in the Metaverse. Individuals and teams will be able to meet with anyone from anywhere, control their own data and provide their own experiences.
In the emerging stage, the Metaverse is happening now. The Metaverse is about people trying new things as early adopters. While built largely on current technology, the emerging Metaverse is more than digital spaces for distributing and consuming content. The Metaverse incorporates evolving augmented and virtual reality, artificial intelligence, blockchain, and 5G networks coming together in 3D environments to support intentionally designed experiences. Currently, functionality includes collaborative content and experiences created by multiple sources in individual, closed-system “miniverses” and more advanced “intraverses”.
Which Metaverse model works best: activation vs destination?
For organizations to use the emerging Metaverse effectively, determine what’s most important:
- Creating an engine of innovation within your organization?
- Helping team members stay productive and feel connected and valued?
- Showing your brand in new ways?
- Generating leads?
- Providing a combination of these things?
If exclusively looking for lead generation, your organization can use the Metaverse as an activation. The service provider delivers leads, supporting the awareness phase of the customer journey. Unfortunately, the service provider controls content and messaging, and competitors share the same space.
Alternatively, use the Metaverse as a destination. Organizations can:
- Have their own environments they design and control
- Determine their target audience and customize content and messaging accordingly
- Control all phases of the customer journey through intentionally designed experiences
- Allow teams to meet and collaborate in various internal use case
Connect naturally in customized, 3D digital spaces that mimic the physical world or an imagined world. Getting started in the Metaverse is easy. All it takes is the right technology.
Meetaverse: your corporate metaverse solution is waiting
It’s easy for innovation teams to lead their organizations into the Metaverse. With Meetaverse, navigate, communicate and collaborate in digital environments designed to embrace innovation, provide immersive brand experiences, accelerate sales, and support remote work environments.
Imagine In one room, the innovation team is collaborating on new products. In another room, the marketing team is hosting a product launch event. Next door, the sales team is closing another deal. Across the hall, the HR team is holding a training session or a team building event.
It’s easy to expand from a few rooms to a comprehensive digital office environment including a board room, corporate events spaces, team rooms, and office spaces for individual team members. Start your own corporate metaverse today with Meetaverse by Allseated.
FAQs:
What’s innovative about the Metaverse?
The Metaverse, the next iteration of the Internet, incorporates evolving augmented and virtual reality, artificial intelligence, blockchain, and 5G networks coming together in 3D environments to support intentionally designed experiences.
What’s the advantage of adopting the Metaverse early?
The Metaverse is revolutionizing how we communicate and do business. Staying ahead of the curve, preparing for what’s next, being seen as a leader in innovation means working with the Metaverse.
Do organizations have to create their own corporate metaverses from scratch?
No. You can create your own corporate metaverse using Allseated’s Meetaverse.
Leave a Reply